Get to know Renee Smith
Renee and Kat - A LulaRoe Boutique
A LULAROE BOUTIQUE

Meet Renee!

Renee Smith - Author of Subtle and Sass

As a child, what did you want to be when you grew up?
That depends on what day you asked me! I’d dream of being a DJ one day, a fashion designer another. I also loved playing school with my dolls. Apparently I loved that enough to become a kindergarten teacher, but I never lost that fashion bug!

With a blooming business and two littles at home, what keeps you sane?
Lots and lots of Starbucks coffee. Not exaggerating either! Also, not getting caught up in the little things. I’m really good at seeing the bigger picture, whether it’s planning an event for our business or making decisions for my family. If it’s a trivial issue that’s driving me crazy, I just let it go.

What is your fashion statement?
It’s not what you wear, it’s how it makes you feel. My favorite moments are those when I style a customer and her confidence is radiating! Just belting a dress can change the entire look and help show off those gorgeous curves!

What has been your favorite moment as a retailer?
That’s hard! I have so many but I will narrow it down to two. The first was at our one year anniversary party where a new mother tried on her first LuLaRoe piece. It was a Nicole dress, which we all know is amazing, and it was solid cherry red. She came out of the dressing room almost in tears saying that it was the first time in a long time that she felt beautiful. It was magical to see that I helped her feel that way! The second is when we organized a throwback fashion show celebrating styles from the past to benefit Center For Women. Not only was the party so stinking fun but also handing over a donation for almost $8,000 was eye opening. It solidified the fact that we have so much power to do good with the talents and opportunities we have been given.

If you weren’t a retailer, what would you be doing?
Wishing I were one! If LuLaRoe didn’t exist, I’m pretty sure I’d be just doing my consulting/tutoring gig. I’d be happy and good at it but I know I wouldn’t be truly fulfilled. I honestly can’t imagine doing anything else as fun, creative, and important as helping our community by hosting fundraisers and showing women how to feel their best!

Where is your favorite getaway with family?
Camping in the Pisgah National Forest in North Carolina. When you are in the woods you escape and really let go. It feels good to do that occasionally. Push the reset button on life. The kids play in the dirt, swim in the creeks and life slows down.

What are you afraid of?
Like most of us probably...failing. When I was 13, I was in charge of making invitations and inviting all the kids at school to my friend’s birthday party. For some reason we thought all the “cool” kids would come even though we were anything but. No one came. My friend blamed me and it has always stuck with me. Today I plan events and fundraisers all the time and that fear is still there. Will anyone come? I hope the cool kids show up! Haha.

If you could live anywhere, where would it be and why?
Exactly where I am! (And maybe a mountain cabin up in Asheville.) Our city has so much to offer and I feel extremely fortunate. My kids have friends all over the neighborhood to play with, we can drive over to the beach anytime we want, and the mountains aren’t far. It truly is the perfect place for us. Plus, I’ve made many wonderful friends and connections through our business and I can’t imagine having that anywhere else.

If you could change one thing in your life what would it be?
A Starbucks next door! Honestly, I visited a fine arts college in Kansas City as a teen and I always wonder what my life would have been like had I not been too afraid to follow my “pipe dreams.” I, instead, stayed in state at the University of Arkansas and became a teacher. Much more practical. I was a little too afraid to take big risks when I was younger. However, getting to take risks and be creative with our business now feeds my soul and I feel so fortunate.

One goal you’d like to accomplish this year would be?
Maybe not achievable this year but I would LOVE to go to New York for fashion week. I know it’s a HUGE dream but to see the beauty of it all in person would be AH-MAZ-ING!!


Mama friends since 2012 and business partners since 2015, we love working together to help women look and feel incredible every day. This business is a fun blend of our unique styles. Get to know us better.